- Cultural diffusion is happening everywhere nowadays. For example, Gangnam Style, by a rapper named Psy. Gangnam Style was extremely popular pretty much all around the world but especially in the United States. Most of the reasons or factors that led the popularity was due to its music video on YouTube. Also the attention that celebrities like Katy Perry and Venessa Hudgens had on the song. Gangnam Style was the first K-pop song that has crossed into the mainstream of American music in the fashion and various of radio stations played this song for a long time and even now at some point.
Gangnam Style's popularity is still continuing to grow and is increasingly entering the consciousness of people who weren't actually into K-pop before to watch the music videos of more and more K-pop and listen to the songs.
I haven't thought about k-pop as an example, but this definitely shows the cultural diffusion. But, how does the kpop spread consumerism? Is youtube only playing the role?
ReplyDeleteI think youtube is DEFINITELY playing a role. Should we start the Google conversation? I think its appropriate. How does Google spread consumerism?
ReplyDeleteI think this is really good example of cultural diffusion since we have experienced how k-pop becomes popular. As an international student, I saw lots of people from all different nationalities singing and dancing k-pop, especially Gangnam style.
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